Company denies duping Jennifer Love Hewitt into advertising product claiming she ‘posed for the camera over a dozen times’
By Daily Mail Reporter
Published: 20:46 GMT, 8 June 2014 | Updated: 10:08 GMT, 9 June 2014
A company has denied duping Jennifer Love Hewitt into holding their diet product in photographs, which were later used in advertisements.
According to TMZ, a representative for MarzSprays, the maker of Slim Spray, claims the 35-year-old actress willingly posed for a number of snaps with the product.
Jennifer is reportedly suing the company for using her picture on its website to promote the product without her permission.
Legal battle: A representative for MarzSprays, the maker of Slim Spray, told TMZ that Jennifer Love Hewitt, 35, willingly posed for a number of snaps with their product, which they later used in advertisements
I do NOT endorse this! The Ghost Whisperer star is reportedly suing the company using her image to promote the slimming product (pictured above) without asking her
A representative for MarzSprays told the gossip site that the star was curious about the product after seeing it in a Hollywood gifting suit in 2012.
They claim the Ghost Whisperer star asked several questions about items in the suite and ‘posed for the camera over a dozen times with our products.’
MarzSprays claims it legally purchased the images of her in the suite and insist it’s on legal solid ground to use her face in adverts for the slimming product.
However, TMZ reported that Jennifer has claimed she does not endorse the weight loss supplement Slim Spray and the photograph was taken after she just happened to be holding the item at a party.
Controversy: The MarzSprays representative also claims that the actress asked several questions about the items and ‘posed for the camera over a dozen times with our products’
Jennifer filed the complaint this month at the Superior Court of Los Angeles claiming the company violated her publicity rights by using her photograph since March 2014 to endorse Slim Spray, a line of oral weight loss supplements, energy boosters and sleep aids.
The lawsuit states: ‘A large portion of the Defendant’s marketing campaign hinges on the exploitation of celebrities.’
The actress is said to be asking for damages after the advert has appeared online.
Ready to pop: The star is not happy with the slimming product that features her image for their advertising campaign
The product first appeared on the reality show Shark Tank, where even the investors decided it was a ‘total Scam Supplements,’ according to TMZ.
The site also reports that the actress feels her ‘stellar reputation and credibility’ have been put in jeopardy by the bogus advert.
Jennifer is known for her glossy campaigns for beauty products like Neutrogena.
However, the Slim Spray advertising design looks like a far more amateur affair.